As a marketing tool, Text messaging should primarily be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Today many small businesses are beginning to use text messaging to help develop and retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention. There are steps that you can take today to improve your marketing campaigns. This article will discuss the benefits and some of the best methods of developing text messaging to help promote and/or grow your business.
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Take full advantage of the brief nature of text messaging in your next mobile marketing campaign. Change it up by asking mobile subscribers to respond with a one- or two-word phrase that describes their feelings or favorite things about your product or brand. This type of response requires very little effort and is highly engaging.
Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.
Use a Multimedia Messaging Service to deliver your message to your customers. Multimedia Messaging Service messages are now reaching over 5 billion consumers a month, comparing with the SMS text messaging service that reaches 5 billion consumers a day. Makes investing in MMS messaging a worthwhile option for any mobile marketer.
To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.
If you do implement SMS and text messaging, make sure that you do not spam your customers. If you send out too many irrelevant and unimportant messages to your customers, you risk your number being blocked. Not only will you not reach your customers, your business will get a bad reputation.